6 Reasons You Should Invest in Proofreading

6 Reasons You Should Invest in Proofreading 6 Reasons You Should Invest in Proofreading I was walking down the street the other day, when a man with a mad look in his eye approached me, shouting incoherently. â€Å"YOU’RE ONE OF ‘EM HECKIN’ PROOFREADERS, AIN’T YOU?† he bellowed, showering me with spittle. â€Å"Why yes, sir, I am,† I replied, â€Å"How can I help you?† â€Å"I DON’T NEED YOUR HELP!† he screamed, his face inches from my own, â€Å"WHAT GOOD HAS PROOFREADING EVER DONE NO-ONE?† Sighing wearily at the double negative, I took the shouting man aside and bought him a cup of coffee. I then explained the following points: 1.  Ã‚  Ã‚  Ã‚   Proofreading Can Boost Your Grades Many colleges award additional marks for good spelling and grammar (sometimes up to 10% of your overall grade). This can make a big difference over the academic year. More importantly, having your work proofread will make it easier to read, which can make your arguments clearer and more convincing. 2.  Ã‚  Ã‚  Ã‚   Automatic Spellcheckers are Unreliable The automatic spellchecker on your word processor is useful for catching basic errors, but it’s limited when it comes to proper nouns, technical terms, acronyms, homonyms and sentence structure (all things with which a proofreader can help you). 3.  Ã‚  Ã‚  Ã‚   The Tyranny of Deadlines Whether you’re at college or in the office, many of us have heavy workloads and deadlines to meet. Having a professional check your work will save you valuable time and effort, making sure that you never miss another deadline. 4.  Ã‚  Ã‚  Ã‚   Word Limits Part of proofreading is making sure your written work is concise and free from repetition. This is very helpful if you struggle to stay within the word limit on your assignments! 5.  Ã‚  Ã‚  Ã‚   Fresh, Expert Eyes Even the best writers struggle to proofread their own work, no matter their level of linguistic expertise. A professional proofreader, on the other hand, comes to your writing fresh, which makes it easier to spot small errors that might otherwise get missed. 6.  Ã‚  Ã‚  Ã‚   Mistakes in Promotional Material are Bad for Business Research has shown that poorly written promotional material can attract bad press and incur significant costs. For example, the publisher Penguin had to recall and destroy 7,000 copies of a cookbook that included a recipe demanding â€Å"salt and freshly ground black people† when it should have said â€Å"salt and freshly ground black pepper. Oops. That’s $20,000 dollars that could have been saved with good proofreading. Once we had finished our coffee, the previously furious man seemed much calmer. â€Å"Oh my,† he said, no longer expectorating, â€Å"I had no idea! My sincere apologies! From now on, I will always have my written work checked by a professional!† And with that he left, leaving me sat alone in the coffee shop, despairing over a misplaced apostrophe in the menu.

The Four Cerebral Cortex Lobes of the Brain

The Four Cerebral Cortex Lobes of the Brain The cerebral cortex is the layer of the brain often referred to as gray matter. The cortex (thin layer of tissue) is gray because nerves in this area lack the insulation that makes most other parts of the brain appear to be white. The cortex covers the outer portion (1.5mm to 5mm) of the cerebrum and cerebellum. The cerebral cortex is divided into four lobes. Each of these lobes is found in both the right and left hemispheres of the brain. The cortex encompasses about two-thirds of the brain mass and lies over and around most of the structures of the brain. It is the most highly developed part of the human brain and is responsible for thinking, perceiving, producing and understanding language. The cerebral cortex is also the most recent structure in the history of brain evolution. Cerebral Cortex Lobes Function Most of the actual information processing in the brain takes place in the cerebral cortex. The cerebral cortex is located in the division of the brain known as the forebrain. It is divided into four lobes that each have a specific function. For example, there are specific areas involved in movement and sensory processes (vision, hearing,  somatosensory perception (touch), and olfaction). Other areas are critical for thinking and reasoning. Although many functions, such as touch perception, are found in both the right and left cerebral hemispheres, some functions are found in only one cerebral hemisphere. For example, in most people, language processing abilities are found in the left hemisphere. Four Cerebral Cortex Lobes Parietal Lobes: These lobes are positioned posteriorly to the frontal lobes and above the occipital lobes. They are involved in receiving and processing of sensory information. The somatosensory cortex is found within the parietal lobes and is essential for processing touch sensations.Frontal Lobes: These lobes are positioned at the front-most region of the cerebral cortex. They are involved with movement, decision-making, problem-solving, and planning. The right frontal lobe controls activity on the left side of the body and the left frontal lobe controls activity on the right side.Occipital Lobes: Located just below the parietal lobes, the occipital lobes are the main center for visual processing. The visual information is sent to the parietal lobes and temporal lobes for further processing.Temporal Lobes: These lobes are located directly below the frontal and parietal lobes. They are involved with memory, emotion, hearing, and language. Structures of the limbic system, including t he olfactory cortex, amygdala, and the hippocampus are located within the temporal lobes. In summary, the cerebral cortex is divided into four lobes that are responsible for processing and interpreting input from various sources and maintaining cognitive function. Sensory functions interpreted by the cerebral cortex include hearing, touch, and vision. Cognitive functions include thinking, perceiving, and understanding language. Divisions of the Brain Forebrain - encompasses the cerebral cortex and brain lobes.Midbrain - connects the forebrain to the hindbrain.Hindbrain - regulates autonomic functions and coordinates movement.